Post by mnnuman27 on Dec 4, 2023 21:34:05 GMT -7
Many of you probably already know that content strategy planning is important, but. What kind of content answers what we want? What kind of content can you create according to the Marketing Funnel? How to make content that can sell things? Is this a problem that many people are encountering? And today Ginny will share her knowledge on basic content creation strategies. Ginny will divide the article into 3 sets in order and in this article we will focus on creating Top of Funnel content or how to create awareness. First of all, let's get to know Content Marketing Funnel, what it is and what steps it has. What is a Content Marketing Funnel? Content Marketing Funnel is a content creation strategy.
Used for screening and selecting customers who meet our desired qualifications. Through various forms of content Phone Number List that we define and create. To enable us to get customers who are really our target group. or another meaning which many of you may have heard before That is, changing from strangers to acquaintances. From acquaintances to acquaintances and from familiar people to customers through "content" , which in the screening process consists of 3 steps as follows. Top of the Funnel (ToFu) Increase brand awareness Increase website traffic Increase good interactions online Attention-grabbing content Middle of the Funnel (MOFU) Focus on attracting customer information.
Creating a group of people who are interested and maintaining relationships with target groups Content that provides knowledge and information Bottom of the Funnel (BOFU) Focus on converting interested people into people who buy services or products. Individualized and product-focused content Picture from: DigitalMarketer Answer these 3 questions before starting to plan your content strategy. Before we get into the topic of content that is suitable for Creating awareness (Awareness) We will talk about marketing strategies, Content Marketing Funnel, all 3 steps first. Before everyone starts planning strategies Ginny wants everyone to try answering these 3 questions first. It will help make work more efficient. 1.Who are you and what do you do? The target audience in the Awareness step is people who don't know you.
Used for screening and selecting customers who meet our desired qualifications. Through various forms of content Phone Number List that we define and create. To enable us to get customers who are really our target group. or another meaning which many of you may have heard before That is, changing from strangers to acquaintances. From acquaintances to acquaintances and from familiar people to customers through "content" , which in the screening process consists of 3 steps as follows. Top of the Funnel (ToFu) Increase brand awareness Increase website traffic Increase good interactions online Attention-grabbing content Middle of the Funnel (MOFU) Focus on attracting customer information.
Creating a group of people who are interested and maintaining relationships with target groups Content that provides knowledge and information Bottom of the Funnel (BOFU) Focus on converting interested people into people who buy services or products. Individualized and product-focused content Picture from: DigitalMarketer Answer these 3 questions before starting to plan your content strategy. Before we get into the topic of content that is suitable for Creating awareness (Awareness) We will talk about marketing strategies, Content Marketing Funnel, all 3 steps first. Before everyone starts planning strategies Ginny wants everyone to try answering these 3 questions first. It will help make work more efficient. 1.Who are you and what do you do? The target audience in the Awareness step is people who don't know you.