Post by account_disabled on Feb 25, 2024 3:55:15 GMT -7
Below are some suggestions for developing and implementing an effective content marketing strategy aimed at concrete and measurable objectives. 1) Know your audience and offer them interesting content. Facebook, Google Plus and Pinterest to build story-telling around the Brand, but also to give general visibility to the information content produced by the Company or linked to customers and the sectors in which they operate. Linkedin and Twitter more oriented towards promoting specific content, skills and promotional material regarding your company's business area (services, customers, case studies) and content for journalists. Thought Leadership and Infographics can be transversal but obviously they must aim to give you greater credibility in your market and therefore encourage the acquisition of new prospects/customers.
The combination of social media and blog or social media and area reserved for Chinese Student Phone Number List premium content to carry out truly effective content marketing is still very effective. 2) Specialize in specific branches of your reference market. The book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne explains how important it is to find unexplored markets to reach new customers and make competition irrelevant. A good way to become an opinion leader in the shortest time possible! If you want to delve deeper into the topic I recommend you read this specific article on the Blue Ocean Strategy .
Diversify content and monitor its appeal. Always diversify the contents covered in order to cover the greatest number of topics related to your business and the interests of your target. Arrange periodic checks (e.g. one per month) on the performance of the contents to find out which ones perform best and propose insights and variations on the most interesting themes for your audience. Obviously avoid excessive references to your business, because this practice could be boring and counterproductive. 4) Share your knowledge. Write short and easy-to-read informative articles, create infographics or interactive graphs allowing interaction with the data reported, publish photographs of events you have curated and related to your business. But also create case studies, present your services and skills with videos (interviews or documentaries), to be kept under 2-5 minutes of playback.
The combination of social media and blog or social media and area reserved for Chinese Student Phone Number List premium content to carry out truly effective content marketing is still very effective. 2) Specialize in specific branches of your reference market. The book “Blue Ocean Strategy” by W. Chan Kim and Renee Mauborgne explains how important it is to find unexplored markets to reach new customers and make competition irrelevant. A good way to become an opinion leader in the shortest time possible! If you want to delve deeper into the topic I recommend you read this specific article on the Blue Ocean Strategy .
Diversify content and monitor its appeal. Always diversify the contents covered in order to cover the greatest number of topics related to your business and the interests of your target. Arrange periodic checks (e.g. one per month) on the performance of the contents to find out which ones perform best and propose insights and variations on the most interesting themes for your audience. Obviously avoid excessive references to your business, because this practice could be boring and counterproductive. 4) Share your knowledge. Write short and easy-to-read informative articles, create infographics or interactive graphs allowing interaction with the data reported, publish photographs of events you have curated and related to your business. But also create case studies, present your services and skills with videos (interviews or documentaries), to be kept under 2-5 minutes of playback.