Post by account_disabled on Mar 5, 2024 20:38:37 GMT -7
In this series of pills dedicated to B2B inbound marketing we are focusing on all digital activities that can be oriented towards a more effective approach, capable of attracting potential customers interested in the company rather than trying to hit the target audience with generic messages. In today's article we will talk about the email channel, perhaps one of the most abused and at the same time underestimated in the world of digital marketing. Why apply inbound marketing to B2B emails? Getting the attention of potential customers becomes increasingly difficult: a content-based inbound marketing strategy helps attract them when they are performing a search related to the company's solutions. However, to get results in terms of positioning in search results, it takes time and effort; this is why many companies still rely on purchased lists of email addresses - even qualified ones - but which have not expressed interest in them.
Download the ebook In addition to being a violation of the GDPR, this cold email Germany Phone Number practice is not effective from an ROI perspective, just as cold calling is no longer effective . Here are some statistics on email marketing in 2021, Statista calculated almost 320 billion emails sent (and received) every day the forecast for 2022 exceeds 333 billion emails sent and received every day the average opening rate calculated across all sectors analyzed by constantcontact.com is 29.55% (data updated in February 2022) In its State of Marketing Report , HubSpot indicates that 35% of marketing departments send customers 3 to 5 emails each week the same source speaks of a 760% increase in volumes generated by email marketing for those who create segmented campaigns based on the needs and behaviors of contacts inbound email marketing Resisting the temptation to send cold emails is essential for the success of a campaign; in fact, it is an obsolete approach that also risks compromising the reputation of the domain and therefore of the company website, as well as not generating qualified leads or concrete commercial opportunities.
How to apply your inbound marketing strategy to emails? The first piece of advice is to make use of the precious support of content marketing activities : sending a newsletter with the best articles from the company blog promoting a free ebook accessible by filling out a simple form sharing a video that clearly explains a useful solution inviting contacts to register for an event In this way, the emails will have an objective linked to engagement with the contents and at the same time a more educational intent than a purely commercial one. The contacts will keep the company in mind as the main point of reference for the sector , they will begin to consider it a valid ally in the search for answers and they will know who to turn to when the actual purchasing need arises.
Download the ebook In addition to being a violation of the GDPR, this cold email Germany Phone Number practice is not effective from an ROI perspective, just as cold calling is no longer effective . Here are some statistics on email marketing in 2021, Statista calculated almost 320 billion emails sent (and received) every day the forecast for 2022 exceeds 333 billion emails sent and received every day the average opening rate calculated across all sectors analyzed by constantcontact.com is 29.55% (data updated in February 2022) In its State of Marketing Report , HubSpot indicates that 35% of marketing departments send customers 3 to 5 emails each week the same source speaks of a 760% increase in volumes generated by email marketing for those who create segmented campaigns based on the needs and behaviors of contacts inbound email marketing Resisting the temptation to send cold emails is essential for the success of a campaign; in fact, it is an obsolete approach that also risks compromising the reputation of the domain and therefore of the company website, as well as not generating qualified leads or concrete commercial opportunities.
How to apply your inbound marketing strategy to emails? The first piece of advice is to make use of the precious support of content marketing activities : sending a newsletter with the best articles from the company blog promoting a free ebook accessible by filling out a simple form sharing a video that clearly explains a useful solution inviting contacts to register for an event In this way, the emails will have an objective linked to engagement with the contents and at the same time a more educational intent than a purely commercial one. The contacts will keep the company in mind as the main point of reference for the sector , they will begin to consider it a valid ally in the search for answers and they will know who to turn to when the actual purchasing need arises.